Privacy Policy

Effective Date: October 2026

Welcome to Myqivelle.

Protecting the privacy of our customers and website visitors is an important part of how we operate our online store.

This Privacy Policy explains the ways in which personal information may be collected, used, processed, disclosed, retained, and safeguarded when you browse myqivelle.com, purchase sporting goods or fitness equipment, communicate with customer support, or otherwise interact with our website.

Myqivelle is operated by Wuhan Hongyun Network Technology Co., Ltd.

We aim to handle personal information responsibly, maintain transparency about our information practices, and comply with applicable privacy and data protection requirements.

By visiting or using our website, you acknowledge that this Privacy Policy has been made available for your review. Where applicable law requires your consent for particular processing activities, we will request that consent.

1. Personal Information We May Collect

The information collected through Myqivelle depends on how you interact with our online store, the services you use, and the information you choose to provide.

Information Provided Directly by Customers

When you purchase a product, contact us, complete a form, or communicate with our customer service team, we may collect information such as:

• Full name.

• Email address.

• Telephone number.

• Shipping and delivery address.

• Billing address.

• Purchase information and order history.

• Details of sporting goods, exercise equipment, or fitness accessories selected or purchased.

• Messages, inquiries, and customer support correspondence.

• Additional information voluntarily provided during your interaction with our store.

This information may be necessary for processing transactions, arranging delivery, responding to inquiries, reviewing return requests, issuing refunds, and providing customer assistance.

We encourage customers not to submit sensitive personal information that is unrelated to their purchase or support request.

Payment and Transaction Information

Purchases made through Myqivelle may be processed using independent third-party payment providers.

When a payment service provider collects and processes sensitive payment information directly, we do not retain complete payment card numbers, card security codes, or full authentication credentials within our own systems unless expressly stated otherwise.

Payment providers process transaction information according to their own privacy notices, security procedures, and applicable legal responsibilities.

Customers should review the relevant payment provider's privacy information before using its services.

Information Collected Automatically

When you access our website, certain technical and usage information may be collected automatically.

Depending on the technologies used, your browser settings, device configuration, and privacy preferences, this may include:

• Internet Protocol (IP) address.

• Browser type and version.

• Device type and operating system.

• Pages visited and website features used.

• Referring websites or traffic sources.

• Approximate geographic location inferred from technical data.

• Dates, times, and duration of website visits.

This information may be collected through cookies, analytics services, tracking pixels, server logs, and other comparable technologies.

Such information helps us support website functionality, identify technical issues, understand general browsing behavior, and evaluate how our online store performs.

Where applicable laws require consent for particular tracking technologies, we will request it before those technologies are activated.

2. How We Use Personal Information

Myqivelle may use personal information for purposes connected with operating our ecommerce business, providing customer services, fulfilling purchases, and maintaining website security.

Information is processed subject to applicable law and any consent requirements relevant to the activity.

Processing Purchases and Deliveries

Customer information may be used to:

• Receive and verify purchases.

• Confirm selected products, quantities, and order specifications.

• Prepare sporting goods and fitness accessories for fulfillment.

• Coordinate shipments with warehouse and delivery partners.

• Send order confirmations and shipping notifications.

• Provide tracking information where available.

• Review cancellation, exchange, return, and refund requests.

• Respond to questions concerning purchases and deliveries.

Customer Service and Communication

We may use contact and order information to respond to inquiries, provide assistance with product specifications, investigate delivery problems, and address payment or after-sales concerns.

Relevant customer correspondence may also be used to maintain continuity when handling an ongoing support request.

Website Performance and Improvements

Technical information and website activity data may help us:

• Maintain website functionality.

• Identify navigation or checkout problems.

• Evaluate product page performance.

• Understand general shopping interests and browsing patterns.

• Improve the presentation of sporting goods and equipment.

• Assess the effectiveness and usability of our online services.

Where appropriate, we may evaluate information in aggregated, anonymized, or otherwise protected forms.

Fraud Prevention and Security

Personal and transaction information may be processed when reasonably necessary to identify suspicious activity, verify purchases, investigate possible unauthorized transactions, and protect the security and integrity of our website and services.

Legal and Business Administration

Where permitted or required by law, information may also be used to maintain business records, meet tax or accounting obligations, respond to lawful requests, resolve disputes, enforce applicable policies, and protect legitimate business or customer interests.

3. Cookies, Analytics, and Tracking Tools

Myqivelle may use cookies and similar technologies to operate website features and understand how visitors interact with our store.

Depending on the tools enabled and your privacy preferences, these technologies may be used to:

• Maintain shopping cart information.

• Support checkout and payment functionality.

• Remember selected website preferences.

• Measure traffic and website performance.

• Evaluate browsing and purchasing activity.

• Assess advertising effectiveness and marketing campaigns.

Some cookies are essential for the normal functioning of our website.

Others may support analytics, personalization, or advertising services depending on the technologies we use.

Where required by applicable law, we will request consent before using non-essential cookies or comparable tracking technologies.

Customers may be able to adjust cookie preferences through their browser or device settings and, where available, through the privacy or cookie controls provided on our website.

Please note that disabling certain cookies may affect shopping cart functionality, checkout features, or other parts of the website.

4. When Information May Be Shared With Third Parties

Myqivelle does not sell personal information in exchange for direct monetary payment.

However, certain information may be disclosed to external service providers or business partners when reasonably necessary to operate our store, fulfill orders, provide services, or comply with legal obligations.

Depending on the services involved, recipients may include:

• Payment processing companies.

• Shipping carriers and delivery providers.

• Warehousing and fulfillment partners.

• Website hosting services.

• Ecommerce platform and technology providers.

• Customer service and communication providers.

• Website analytics services.

• Advertising and marketing partners.

• Security and fraud prevention providers.

Where appropriate, information shared with a service provider will be limited to what is reasonably necessary for the service being performed, subject to applicable law and contractual arrangements.

Some privacy laws may define certain disclosures to advertising or analytics partners as a "sale," "sharing," or targeted advertising activity, even if no monetary payment is involved.

Where such laws apply, Myqivelle will respect the relevant privacy rights and applicable opt-out requirements.

We may also disclose information when required by valid legal process, applicable law, court orders, or lawful government requests, or where otherwise legally permitted to establish, exercise, or defend legal claims.

5. Information Shared for Order Fulfillment

To prepare and deliver purchases, Myqivelle may provide necessary customer and order information to warehouse facilities, fulfillment partners, shipping carriers, and logistics providers.

Depending on the shipment, the information shared may include:

• Recipient name.

• Delivery address.

• Contact telephone number.

• Email address where required for delivery coordination.

• Purchased product and order information.

• Shipping references and tracking details.

The information may be used to prepare packages, coordinate transportation, provide delivery updates, and investigate problems involving shipments.

Our logistics partners may handle relevant information according to their operational requirements and applicable privacy obligations.

We do not intend to disclose unrelated personal information when arranging delivery services.

6. Measures Used to Protect Customer Data

Myqivelle uses reasonable technical, administrative, and organizational safeguards intended to protect personal information from unauthorized access, accidental loss, misuse, alteration, improper disclosure, or other unauthorized processing.

Depending on the systems and service providers involved, these safeguards may include:

• Access controls and restrictions.

• Security monitoring and related procedures.

• Secure transmission methods.

• Other appropriate organizational and technical protections.

Our website or relevant service providers may use SSL/TLS encryption or comparable technologies to help protect information transmitted online.

Nevertheless, no method of electronic storage or internet communication is completely free from security risks.

For that reason, absolute protection against every possible security incident cannot be guaranteed.

Customers are encouraged to protect their devices, passwords, email accounts, and payment credentials using appropriate precautions.

If you suspect unauthorized access to a relevant account or service, please notify the appropriate service provider and take reasonable steps to secure the affected information.

7. Data Retention and Deletion

We retain personal information for periods reasonably necessary to fulfill the purposes explained in this Privacy Policy, subject to applicable legal and regulatory requirements.

The appropriate retention period depends on the type of information and the reason it is needed.

Information may be retained where necessary to:

• Complete transactions and deliver purchases.

• Provide customer service and order assistance.

• Process returns, refunds, or payment disputes.

• Maintain financial and business records.

• Investigate suspected fraud or security incidents.

• Comply with tax, accounting, legal, or regulatory obligations.

When personal information is no longer reasonably required for these purposes, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to any applicable legal requirements or legitimate retention needs.

Different categories of information may therefore be subject to different retention periods.

8. Privacy of Children

Myqivelle is intended for general consumer shopping and is not specifically directed toward children under the age of 13.

Although our store may offer sporting goods or recreational products suitable for different age groups, the website is not designed to knowingly collect personal information directly from children under 13 without any authorization required by applicable law.

If we become aware that a child's personal information has been collected in circumstances inconsistent with applicable legal requirements, we will take reasonable steps to investigate the matter and address it, including deleting the information where appropriate.

Parents or legal guardians who believe that a child has provided personal information through our website may contact us using the information listed at the end of this policy.

Any additional protections required by applicable children's privacy laws remain in effect.

9. Privacy Rights for California Residents

Residents of California may have certain rights regarding their personal information under applicable California privacy laws.

The availability and scope of these rights depend on the relevant legal requirements and whether they apply to our business and information processing practices.

Where applicable, these rights may include the following.

Right to Know

You may be entitled to request information about the categories and specific pieces of personal information collected, the sources of that information, the purposes for which it is used, and the categories of third parties to whom information is disclosed.

Right to Access

You may have the right to request access to personal information maintained about you.

Right to Correct

You may request that inaccurate personal information be corrected, subject to applicable legal conditions.

Right to Delete

You may have the right to request deletion of certain personal information, subject to legally permitted exceptions.

Right to Opt Out

Where applicable, you may request that your personal information not be sold or shared for certain purposes, including activities classified as cross-context behavioral advertising.

Protection Against Unlawful Discrimination

Where required by law, Myqivelle will not unlawfully discriminate against customers for exercising applicable privacy rights.

Submitting a California Privacy Request

To exercise an applicable right, email service@myqivelle.com.

We may request reasonable information to verify your identity or the authority of an individual submitting a request on your behalf.

Requests will be reviewed and addressed according to the procedures and response periods established by applicable law.

Where legally permitted, additional proof of authorization may be required for requests submitted through an authorized representative.

10. Privacy Rights for European Customers

Individuals located in the European Economic Area or other jurisdictions with applicable data protection legislation may have additional rights relating to their personal information.

Depending on the law and circumstances, these rights may include:

• Requesting access to personal information.

• Correcting inaccurate or incomplete data.

• Requesting erasure of certain personal information.

• Restricting specific processing activities.

• Objecting to particular uses of personal data.

• Requesting data portability where applicable.

• Withdrawing consent where processing relies on consent.

Where the General Data Protection Regulation (GDPR) or similar legislation applies, we will process personal information using an appropriate legal basis.

Depending on the purpose, this may include:

• Performance of a contract.

• Compliance with legal obligations.

• Legitimate interests where legally permitted.

• Consent where required.

To submit a privacy request, contact service@myqivelle.com.

We may ask for reasonable information to confirm your identity before responding.

Where applicable, individuals may also lodge complaints with the relevant data protection supervisory authority.

The specific rights available depend on the laws governing the circumstances of the request.

11. Marketing Emails and Promotional Messages

Where legally permitted and subject to any required consent, Myqivelle may use customer contact information to send promotional communications related to our store.

Such messages may include information about:

• New sporting goods and fitness accessories.

• Recently introduced exercise equipment or recreational products.

• Discounts and special promotional offers.

• New collections or product updates.

• Store announcements.

• Relevant product suggestions.

• Other news related to our products and services.

Customers can unsubscribe from promotional emails by selecting the unsubscribe link included in those messages or by contacting customer support.

Where a communication channel requires prior consent under applicable law, we will request that consent before sending promotional messages through that channel.

Opting out of marketing communications does not prevent us from sending necessary service-related messages.

These may include order confirmations, payment notifications, shipping updates, customer service responses, and communications relating to returns or refunds.

12. External Websites and Independent Services

Our online store may contain links to or make use of external websites, payment providers, shipping platforms, advertising services, analytics tools, applications, or other third-party technologies.

These independent services may collect and handle information under their own privacy policies and operational procedures.

Myqivelle does not control every third-party service and cannot guarantee the security measures or information practices of independently operated platforms.

Before submitting personal information directly to an external website or service, we recommend reviewing its applicable privacy notice.

This section does not exclude any responsibility that cannot legally be excluded.

13. Cross-Border Processing and Data Transfers

Myqivelle may work with service providers, logistics partners, technology companies, and other business partners located in different countries or regions.

As a result, certain personal information may be transferred to, stored in, or processed in locations outside the country where a customer resides.

Privacy laws and data protection standards may differ between jurisdictions.

Where applicable legislation requires specific safeguards for international data transfers, we will take the measures required by law.

Depending on the circumstances, these measures may include contractual data protection provisions, legally recognized transfer arrangements, or other permitted safeguards.

Customers may contact our support team for additional information about relevant international transfer protections, subject to applicable law and the circumstances of the request.

14. Changes to Our Privacy Practices

We may periodically revise this Privacy Policy to reflect developments in our operations, website functionality, product offerings, technology services, information processing practices, or applicable legal obligations.

When an updated policy is published, we will revise the effective date where appropriate.

If a material change requires additional notice or customer consent under applicable law, we will take the required steps before implementing that change.

We encourage visitors and customers to review this page from time to time to remain informed about how their personal information may be handled.

15. Contact Us About Privacy

If you have questions concerning this Privacy Policy, wish to inquire about how your personal information is processed, or would like to submit a request regarding an applicable privacy right, please contact us using the following information.

Brand Name: Myqivelle

Operating Company: Wuhan Hongyun Network Technology Co., Ltd.

Official Website: https://myqivelle.com

Business Address:

4-791, 3rd Floor, No. 38 (Former No. 40), Jixianli, Qiaokou District, Wuhan City, Hubei Province, China.

Customer Support Email: service@myqivelle.com

Customer Service Phone: +86 27 8341 3949

Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM Eastern Time (ET)

Typical Response Time: 1–2 business days

When contacting us about a privacy concern or personal information request, please describe the matter clearly so that our customer support team can identify the appropriate next steps.

We may request reasonable verification information before processing requests involving personal data.

Myqivelle aims to maintain transparent information-handling practices while providing a reliable online shopping experience for customers interested in sporting goods, exercise equipment, and fitness accessories.

This Privacy Policy should be read together with our other applicable store policies and does not remove any privacy or consumer protections required under applicable law.